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Why Should Businesses Choose Hybrid App Development?

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Mobile apps have become a great medium for business growth nowadays due to the presence of a large number of mobile app users globally. At first, apps were developed using native app development. As the time passed on, mobile marketers realized the importance of new mobile app development approaches, new mobile marketing strategies, mobile app growth, device fragmentation etc. This makes them realize the value of multi-platform app development. That's how  hybrid mobile application development  came into existence. And, it is most preferred by businesses today for their mobile app development as it gives them many business benefits. In fact, approximately 50% of the apps uploaded to the app store would by hybrid by 2017 according to Gartner( Gartner ) report. As per other sources, only 79% of people give it a retry if a mobile app failed to work for the first time and only 16% would give it more than two attempts. This shows a poor mobile experience discourage users from